#Inspiring Brand Extension
Love Cosmetics Awards 2019 – Winner
Cosmo Group is one of the most dynamically developing companies on the beauty products market. The company’s portfolio consists of strong and well-known brands. Cosmo Group develops sales at a fast pace – both in Poland, on the professional and mass market, and abroad.
The leading brand of the Cosmo Group is the NeoNail hybrid nail polish. NeoNail products can be purchased at nearly 1000 points in Poland. Most of them are multibrand drugstores, but the brand also extends the branch network under its own name. There are currently 210 sales points in shopping malls in 100 Polish cities. Additionally, NeoNail hybrid nail polish is available in 140 Douglas perfume stores as the only one in the category.
The MylaQ appeals to younger consumers who start their adventure with hybrid nail polish and have a slightly more modest budget. MylaQ products are available, among others, in the Hebe drugstore chain. Black Lashes is a brand for professionals who specialize in eyelash extensions.
To fully meet the needs of women, the company’s portfolio has been enriched with another category. In 2018 Cosmo Group launched the NEO Make Up make-up brand, positioned in the premium segment. These cosmetics perfectly combine makeup and care properties. The whole concept behind the brand is the idea that: “Perfection is simple”, which means that every woman can easily put on the perfect makeup and highlight what is the most beautiful in her. NEO Make Up cosmetics are available in Douglas perfume stores as well as in around 100 of the best drugstores in Poland.