It's not often that business owners are as involved in social media communications and understand this world so well as Joanna Zgajewska and Anita Zacharska. However, this doesn't surprise us too much, especially knowing that the founders of BasicLab built their brand from the very beginning on consumer trust and sincere, engaged communication. The result? A dedicated community of Basiclovers!

We live in busy times. Stress, overwork, daily challenges - these are not indifferent to our health or mental condition. Long-term stress also directly affects the skin. It causes inflammatory reactions, irritation, increases its dryness.

Bielenda Kosmetyki Naturalne has been the undisputed leader - or even a star - of acquisitions in the Polish cosmetics market for several years. The portfolio of its brands is now impressive, and each new purchase becomes a high-profile event in the business world.

BasicLab is a brand that has specialized in expert dermocosmetics which deliver on their promise. It has become the lovebrand of consumers who expect something more than average market mediocrity in their care. It is chosen by those who understand that good product formulation, precisely selected and synergistic ingredients, are responsible for its effectiveness.