LaQ Shower Gel 8in1 for Men

#Attractive Product Concept

Love Cosmetics Awards 2019 Winner


Men and cosmetics have a complicated relationship…

Most men would not want to be lost in the „beauty” world. They are not passionate about cosmetic products.

Suddenly, the LaQ 8 in 1 Gel appears and the Internet goes crazy. Judging by the comments, the men would gladly high-five the producer for the simplicity and multi-functionality of the product, and even more for winking at them and cutting the baloney of pompous marketing messages.

Love Cosmetics Awards 2019 ceremony

The young company knew how to stir emotions, fully aware that this form of communication might not suit everyone.

Stand out or die – it always works!

Karolina and Bernard Latanowicz, owners of LaQ brand

LaQ shower gel has a delicate formula with hop extract. Created especially for men who do not want to waste time and money on a wide variety of care cosmetics. As the producer states: “… it will wash your hair, face, hands, body, eggs and other hydraulic’s elements, or just wash your dog and even wash your beloved car.” The product does not contain SLS, SLES, parabens and silicones. It has a pleasant, men’s aroma.