Agnieszka Klimczak, Clochee export manager:
Unrivaled markets are gone, this a well-known fact. However, the quality/price ratio of Clochee cosmetics positions them very highly, and this is attractive in new markets for distributors and customers. The markets we are currently focusing on are North America, where cosmetics from Europe mean prestige, quality and a breath of luxury and where the market is dominated by local or global brands, although there is a huge interest in new brands from Europe.
The countries of the Middle East and North Africa, although very diverse and with various purchasing potential – show a very high consumption appetite.
Clochee is currently available in Canada, United Arab Emirates, most countries in Western Europe and some in Asia, and from the beginning of 2019, the list of new markets will increase by another three exotic countries.
The elements that are necessary for cooperation include nurturing the relationship both with the distributor and with customers, answering their needs and marketing support. Cooperation on many levels. Business is a relationship and it is similar in the international expansion of the Polish cosmetics brand.