28/02/2019 | # Brands, # People, # TOP10, # TopStories
Paweł Kosowicz, co-owner of the Yope brand, about whether the rule “stand out or die” is still valid in marketing… When I was opening my cosmetic company together with my wife, we started from outlining a map of threats that can be faced by companies...
10/02/2019 | # Business, # TOP10, # TopStories
Cosmetics retail in Poland is a mature market. It has a lot of players – both domestic and foreign – trading from a variety formats, and consolidation has been slowly progressing. There is a high level of saturation, particularly in large cities. Yet for all that, the...
30/01/2019 | # Brands, # Business, # TOP10, # TopStories
Text by Lidia Lewandowska, WirtualneKosmetyki.pl & LoveCosmeticsAwards.com October 2018. Polish Investment and Trade Agency organizes the first Support Forum for Polish Business. A lot of seminars devoted to foreign markets take place during the meeting. The...
27/01/2019 | # Business, # TOP10, # TopStories
It really is! The beauty products market is a real jigsaw puzzle of companies, large and small, Polish and foreign… About 400 companies dealing in the production of beauty products for a country with 38 million citizens is really a lot. The cosmetics market is a...
10/01/2019 | # Business, # People, # TOP10, # TopStories
Monika Żochowska, Co-Founder and CEO of Phenicoptere company on Glov brand’s export strategy Currently, our key markets are: Western and Central Europe, South America and the Middle East. In South America, every year we have three-digit sales increases, this...
09/01/2019 | # Business, # TOP10, # TopStories
Key take-outs from the industry debate at the European Economic Forum: the Polish cosmetics market is competitive, dispersed, novelties rule in cosmetics stores, and the customer is used to… the excess of choice. The prospect of development is still very good....
