Genuine values, nurtured by the people behind the business. At Vis Plantis, it’s precisely the values of its founders - Dorota and Jarosław Topolski, and now also their children - that form the foundation upon which the entire brand is built. Here, responsibility isn’t a campaign. It’s a decision. A daily, personal, sometimes demanding choice, but always aligned with what they believe in.
The Share Good award honors exactly this kind of approach, quiet yet real. Giving more than meets the eye. Want to get to know the Topolski family better? This short film says a lot, even in just a few minutes.
From the very beginning, Vis Plantis has built a unique relationship with its female customers. The brand doesn’t try to speak to women through ideals, but through empathy. It sees their everyday lives filled with tasks, responsibilities, expectations - and creates space for something increasingly rare: a moment to breathe.
In response, Vis Plantis launched a campaign that, instead of idealizing, encourages pausing. Encourages self-care not through “improvement,” but through acceptance and small acts of kindness to oneself. This is what makes the campaign so exceptional: it doesn’t try to sell a product, but supports a person. And that is rare.
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The empathy that Vis Plantis extends to people also reaches animals. Dorota and Jarosław Topolski are dog lovers, a fact visible on social media, where Zara, an adopted shelter dog, reigned for years as a cherished team member, present at the company well into her senior years.
This bond with animals translates into real actions. The company actively supports animal shelters, and - in a deeply symbolic gesture - last year adopted a Rothschild’s giraffe at the Kraków Zoo. This majestic herbivore beautifully reflects the name Vis Plantis: "the power of plants" and reminds us that we’re all part of nature, and that the most beautiful things come from the natural world.
From that same heartfelt place came the creation of Wow!Pets, a brand offering high-quality cosmetics and food for pets, created with their health and well-being in mind. It’s another sign of the belief that our pets deserve the very best. As members of the family, caring for their health, comfort, and safety becomes a natural extension of the values Vis Plantis has always upheld.
Nature is not just an inspiration for Vis Plantis. It’s an integral part of the company’s vision, visible in the actions of its sub-brands as well. This year, Pharma Care - a Vis Plantis brand - joined forces with the Bee Must Be Foundation to create the “Forest Garden” in Kryspinów. It’s a green haven where humans and nature can share space in harmony and balance. Filled with nectar-rich plants, the garden supports pollinators essential to biodiversity and serves as a place for relaxation and environmental education. It reflects the belief that creating cosmetics can go hand in hand with mindfulness toward the world around us - and that caring for ourselves and the planet can begin in the same place.
A new factory, being built with sustainable development in mind, is an investment in the future. Responsible sourcing, recyclable packaging, cruelty-free standards, collaborations with universities and laboratories - all of this adds up to one cohesive image: a brand that truly understands what responsibility means.
This isn’t some hollow eco-slogan. These are concrete decisions, made every day, from the selection of ingredients to production methods to how a product reaches the consumer. Caring for the planet and for healthy skin are treated with equal importance—because one without the other doesn’t make sense.
Vis Plantis cosmetics are made with plant-based extracts and ingredients that are gentle not just to the body, but to the environment. Gentle on the skin, effective, and free of unnecessary additives - they show that naturalness can coexist with modern technology and high quality.
This belief is what gave rise to the company’s name - Vis Plantis, or “the power of plants.” Not as a marketing gimmick, but as an expression of respect for nature and belief in its potential. And although the brand has grown dynamically over the years, its foundation remains the same: creating in harmony with what truly matters—for people, for animals, and for the planet.
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